Activate

$5000/mo

You are ready to scale your practice to the next level!

$2000 Setup Fee

Plus Ad Spend ($1500 minimum)

• All Activate deliverables + priority SLA

• Full Technical & Local SEO (site + maps + GMB)

• Google Maps / Local Pack visibility program

• Meta (Facebook/Instagram) retargeting & conversion campaigns

• Local content calendar + citation management

• Review & reputation amplification workflow

• Ongoing backlink outreach & PR placements

• Bi-weekly performance reviews & CRO sprints

• Local paid-local bundle testing (Search + LSA + Maps)

• Crisis & reputation escalation playbook

Includes:

Elevate

Recommended if TTM revenue $350k-$1M

Activate

$120k/yr

Your outsourced CMO with a full-service marketing team hyper specialized in Chiropractic Marketing. (For the price of an otherwise single marketing hire.)

Min 6 Month Agreement

Marketing Department Budget $5000/mo minimum

• Everything in Elevate (highest priority, premium SLA)

• Fractional CMO + dedicated cross-functional team (paid media, SEO, creatives, analytics, ops)

• Growth & valuation playbook to scale clinic value (LTV optimization, unit economics)

• Pricing & offer engineering (packages, memberships, subscription models)

• Front-desk hiring, training, & QA playbooks + booking ops team

• New-location feasibility & pilot market testing (trial ad budgets + PoC)

• Sales enablement: setter teams, scripts, CRO for consults → treatment conversion

• Enterprise-grade BI dashboard & cohort LTV modelling

• Recruitment partnerships for clinicians & admin hires

• Brand stewardship: PR, VSLs, long-form content, and reputation vault

• M&A & exit readiness: valuation uplift plan, due diligence prep, and deal advisory

• Quarterly board-level reviews + OKR governance & resource planning

Includes:

Dominate

Recommended if TTM revenue $1M+

Broad KPIs We Track

• Activate: Leads per month, cost per lead (CPL), website conversion rate, booking conversion rate, email open & re-engagement rate, new patients booked per month, new-patient CAC, CAC→LTV efficiency ratio, and first-visit revenue attribution.

• Elevate: Everything in Activate + Organic visits, local-pack visibility rank, combined CPL (Search + Meta), appointment-to-treatment conversion, review velocity & sentiment, new organic patients per month, revenue per organic/local patient, and Organic CAC→LTV ratio.

• Dominate: Everything in Elevate + Revenue per location, patient LTV, CAC vs LTV, new-location validation metrics, EBITDA margin improvement, valuation-multiple uplift targets, churn & retention rates, total new patients across all channels, scaled CAC→LTV ratio, and topline revenue growth per clinic.

Per Tier

• Video production studio (VSLs, case studies, testimonial packages)

• 30 short-form videos / month + distribution & boost strategy

• HIPAA compliance & security audit + remediation plan

• Google Local Services Ads (LSA) management & insurance credentialing support

• Corporate & employer outreach program (B2B contracts)

• Telehealth productization & monetization flows

• Advanced analytics & SQL/BI (custom dashboards, predictive models)

• M&A data room construction & buyer pitch deck creation

• Insurance verification automation & billing optimization consulting

• Full website redesign (conversion-first, accessible, mobile-first)

Premium Add-ons

(can be slotted into any tier)